Courses in Business and Technology Management

IEMS5711 Technology Management from a Managerial Perspective

Strategies: Strategic business objectives of using information system; nature of IT systems and its impacts on business processes; theories governing the relationship between IT systems and organizations;
Management: The identification, management and marketing of disruptive technologies; strategic lessons learnt from the history of the PC industry; e-Commerce features, types, business and revenue models, the essential skills of IS project management, IT career development.


IEMS5712 Innovation and Entrepreneurship

Entrepreneur characteristics; product innovation: factors driving innovation, creation and evaluation of new product ideas, risk assessment of commercialization, critical factors for success; business planning: market assessment and strategy, business model, product planning, financial planning, cash flow; financing options, negotiation and deals; formation of a new venture: team, company and product building; execution and dealing with reality; exit strategies; case studies related to innovation and entrepreneurship in information engineering.
* Not for students who have taken SEEM3600


IEMS5713 Cases in IT Management

This course offers students practical knowledge and insight in Information Technology (IT) projects through management principles and case studies. Cases ever discussed include IT projects from banks (eBanking), airlines (IT outsourcing), retails (IT to support fast fashion), telecommunication companies (eLearning), and corporate information systems in various industries. The focus is on the role of IT and the value creation brought by IT. Usually several guest speakers from different industries will be invited to share their knowledge and experience and several Harvard Business School cases will also be studied.


IEMS5719 Technology Strategy

This course introduces technology strategy and management. The challenges of technology companies (such as hardware, software, internet, consumer electronics, communications and networking) regardless they are in startup or mature stage, are very different from other industries. They need to consider five aspects carefully to formulate an effective strategy. A framework of strategy in technology-intensive companies will be introduced. This framework consists of 5 components:
1. Network Effects
2. Multi-sided Platforms
3. Intellectual Property (IP) and Standards
4. Technology Commercialization
5. Digital Convergence