The objective of the course is for students to gain basic theoretical and hands-on experience in designing viable hardware/software products that uses selected technologies to address specific needs in an entrepreneurial setting. Students would work in teams of two or three, and each team is required to propose, specify, and document a product-design up to a stage that prototyping is possible in a hypothetical startup situation. They are also required to critically examine different engineering products in real world settings, particularly local product designs, and participate in product design role-plays. Upon successful completion of the course, students are expected to understand the basic principles of user-need analysis and overall design process, improve their presentation of technical ideas, and foster a spirit of innovation.