Course


IERG5340 – IT Innovation and Entrepreneurship

IERG Elective MIEG Elective Postgraduate
Co-requisite(s):
Unit(s):
3
Pre-requisite(s):
Exclusion:
CMSC5730 or ENGG3802 or ENGG3803 or ENGG5700 or ESTR3502 or FTEC5570 or IEMS5712 or SEEM3450
Term Offered:
Term 2
Teacher:
Prof. Tina Choi
Remarks:

Entrepreneur characteristics; product innovation: factors driving innovation, creation and evaluation of new product ideas, risk assessment of commercialization, critical factors for success; business planning: market assessment and strategy, business model, product planning, financial planning, cash flow; financing options, negotiation and deals; formation of a new venture: team, company and product building; execution and dealing with reality; exit strategies; case studies related to innovation and entrepreneurship in information engineering.